How to Develop an Effective PR Strategy

This is not a PR Bureau (Dit is geen PR Bureau).Getting press coverage for your business can be challenging. With so many businesses vying for media attention, it's essential to have a solid PR strategy to make sure your company stands out of the rest. Unsure the place to start? Take a look at these eight proven PR strategies that will help you get the outcomes you're looking for.

Eight Proven PR Strategies That Will Get You Results:

Define Your Objectives:

The first faltering step in an effective PR campaign is defining your goals. Then, you are able to tailor your PR efforts accordingly.

Know Your Target Audience:

Who's your target market? Knowing who you're trying to achieve will help you determine the very best ways to reach them. For example, using traditional print media mightn't be the very best use of your time and resources if you're trying to reach millennials.



Develop Key Messages:

What would you like your audience to know about your organization? Develop key messages that you can use across your marketing materials, from your own website to your social media marketing posts to your press releases. Consistency is essential in building and maintaining a good brand identity.

Build Relationships With Targeted Media Outlets:

Learning the journalists and editors who cover businesses like yours will pay off in the long run. Keep a listing of targeted media outlets and make an endeavor to read their content regularly so you know what type of stories they prefer to cover. Then, when you have a story that's a great fit, don't hesitate to touch base and pitch it.

Be newsworthy:

No one wants to learn a boring press release packed with only self-promotion. To have media coverage, you have to have a newsworthy story—something that could be of interest with their readers, viewers, or listeners. Is there something unique or special about your business? Are you doing something that no body else does? If so, that's newsworthy!

Write Compelling Press Releases:

How do I write a media release? Hoe schrijf ik een persbericht? When you have a newsworthy story to tell, it's time for you to write a compelling press release which will grab busy journalists' attention and get them excited about covering your story. Keep your press releases short and sweet, and ensure they include all relevant details (Who? What? When? Where? Why?).

Distribute Your Press Releases Strategically:

Sending out a mass email blast along with your press release isn't a successful way to have media coverage. It'll likely just result in the Trash folder of busy journalists who receive dozens, if not hundreds, of pitches each day. Instead, take some time to research each outlet and determine the simplest way to submit your pitch—whether that's via email, social media, or an online submission form.



Follow Up After Sending Your Press Release:

After sending out your press release, don't just relax and await the telephone calls from reporters to begin rolling in—that rarely happens! The follow-up is just as necessary as the pitch itself, so get the device or shoot over an email 24-48 hours after sending out your release. This shows that you're invested in getting coverage and gives reporters another chance to consider covering your story.

Conclusion:

Implementing even 1 or 2 of these PR strategies will make a positive change in getting valuable media coverage for the business. But success does take time, so don't get discouraged in the event that you don't see results immediately.

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